About Me
I'm an engineering-trained marketer with a background in computer science and a master's in engineering management. I work at the intersection of marketing, business development, and product management, turning market opportunities into strategy and strategy into revenue.
Why I Do This:
Whether it was finding ways to contribute during a live race weekend at Road America or convincing my college team to take our project to an international conference where we won Best Paper, I have always found a way to make things happen. That same instinct drives everything I do now, whether I'm building a GTM plan, developing a client relationship, or shaping a product roadmap. I get excited when all three come together because that's where the real impact happens.
Specialities:
Selected Projects
Projects spanning marketing strategy, business development, and product thinking, each built to deliver measurable impact.
Built At Work
01
AI Product • GTM
Market Campaign
Led a 6-month integrated campaign to unify brand identity across all channels, coordinating content strategy, asset production, and performance tracking.
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210% brand recognition lift · 30% conversion increase
03
Brand • Campaign
04
BD • Sales
Outbound Sales Program
Built and ran outbound campaigns across email and LinkedIn, developing pitch narratives that mapped product capabilities directly to client KPIs.
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2 enterprise clients · $1M+ projected revenue each
Built At School
AI • Research
02
Mood-Based Music System
Developed an AI music recommender that reads group emotions in real time using computer vision and machine learning to personalize audio experiences dynamically.
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Best Paper · International Conference
Product • Project Management
01
Drone Visual System
Planned the full software development lifecycle for a drone vision system, producing project schedules, risk assessments, cost plans, and a reusable PM framework.
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End-to-end PM framework · Production-ready plan
Built On My Own
02
03
01
04
Strategy • GTM
Retail • Growth
Motorsport • Strategy
Product • Social Impact
Verifone Market Expansion
Identified a $65M revenue opportunity across 107K+ store locations using TAM/SAM/SOM modeling, competitive analysis, and revenue forecasting.
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$65M opportunity · 10x projected ROI
Ultrahuman Retail Strategy
Recommended a focused 200-store rollout by segmenting 3,432 retail locations using customer insights, KPI dashboards, and funnel analysis to reduce inventory bloat.
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3,432 stores analyzed · 200-store focused model
BSI Racing • Road America
Embedded with BSI Racing at Road America for a full race weekend, working on Toyota GR86 Cup cars and shadowing founder Shea Holbrook on sponsorship and brand strategy.
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Toyota GR86 Cup · SRO GT Series · Shea Holbrook
Cloud Kitchen
Designed a WhatsApp-based food ordering system connecting homemakers to customers, building a scalable model for financial independence without a storefront.
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200+ customers reached · Zero storefront needed
CareerLab
Owned end-to-end delivery of the company's first AI product from POC to production, managing scope, timeline, and cross-functional execution across engineering, design, and client.
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Delivered ahead of schedule · 20% cost reduction
02
Product Strategy• Growth
Product Positioning
Applied SWOT, perceptual mapping, and competitive analysis to surface feature gaps and expansion opportunities, while financial and customer analysis shaped roadmap and pricing.
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12 products · 6 accounts · Roadmap, pricing, and GTM impact
Beyond Work
I trained in Indian classical dance for 12 years before a knee injury changed my plans, but dance is still my stress relief, just with more careful landings now. On weekends, you will find me at the track, whether that is watching Formula E or GT races, working with a team, or applying the same strategy mindset to karting lines that I use at work. I also picked up 3D printing, designing a handbag hook in SolidWorks, and bringing it to life on my Bambu P1S. And no portfolio of mine would be complete without mentioning Rexy, my 5-year-old dog and undisputed manager of my free time. Between dance, racing, printing, and Rexy's antics, I have learned the value of patience, adaptability, and joy, the same qualities I bring into every project I take on.
Get in Touch
I’d love to hear from you! Feel free to reach out for opportunities, collaborations, or just a conversation.
abiramisouvaminadane@gmail.com
Phone Number
(408) 520-8940